REAL PEOPLE.
REAL RELATIONSHIPS.
REAL CARE.
Built on trust and genuine connection, supporting business owners with thoughtful advice, experience, and a team that truly cares.
Meet Holly
a genuine passion for helping others
For Holly, finance has never been about transactions — it’s about people. Over the past 20 years, she has built Niche Finance on real relationships, helping business owners and families navigate important moments with care, honesty, and smart, considered advice.
Every client is treated as more than just a transaction. Behind every loan is a person, a family, or a business working towards something important, and that responsibility is taken seriously. Whether the path is straightforward or more complex, the approach remains the same — thoughtful, considered, and always aligned to what’s right for the client.
N
Nurture → “Real connections built on trust.”
I
Integrity → “Doing what’s right, every time.”
C
Creativity → “Smart strategies, fresh thinking.”
H
Hustle → “Driven, proactive, results-focused.”
E
Empathy → “Listening, supporting & understanding.”
Meet Buddy
Buddy is a much-loved part of the Niche Finance team, bringing personality, energy, and plenty of distractions to the office. Known for his enthusiasm and perfectly timed interruptions, he has a way of lightening the mood and reminding everyone to pause and reset.
“Best part of the job?
The people… and the cuddles.”
My superpower: Team Morale & Cuddle Management, Mental Case Co-ordinator
Responsible for maintaining team morale, Buddy ensures stress levels stay in check through strategic cuddles and well-timed visits. As Mental Case Co-ordinator, he brings energy, unpredictability, and a sense of fun — keeping the team grounded, connected, and smiling throughout the day.
Holly Bertsos
Director & Senior Mortgage Broker
Professional Background Experience, qualifications, specialties.
Operating Niche Finance as operator & broker for over 18 yrs & previous to this several years with Major banks in Business Banking.
What They Enjoy About Their Role - why they do what they do.
Making that glory call to clients that our finance plan went to plan – You approved! that quite often changes their lives forever – whether its home upgrade, first home, assisting out of financial difficulty with consolidation or expanding their property portfolio. Feel like Im making a difference is awesome & also working with amazing humans developing great connections on our journey with them.
Personal Touch – hobbies, family, interests, community involvement.
Im a runner prefer the ½ marathons – but have 3 marathon under my belt, 96km Kokoda challenge & a number of trail & run events over my years – I love the challenge & reward of achieving the goal & the celebration beers ha. 2 Teenage kids that are my world – Huxley & Freya & love adventure & travelling oh & am a foodie. Love AFL go Lions/ Suns!
Client focus, how they help clients achieve their goals.
How they help clients achieve their goals. 1000% love being a broker to be able to offer client real choice in a finance solution – if plan A-B-C doesn’t work we have D-E-F… or we make a plan for a future date depending on the circumstance. Delivering a solution & outcome is our driver.
Mel Jackson
Mortgage Broker
Professional Background Experience, qualifications, specialties.
17 years experience in residential lending & prividing great customer service.
What They Enjoy About Their Role – why they do what they do.
Building new relationships and maintaining existing relationships. Helping client's achieve their goals is my most favorite part.
Personal Touch – hobbies, family, interests, community involvement.
Love to travel, spending time at the beach or hiking in nature. Community involvement - spent years on the committee of the Labrador Tigers AFL juniors and seniors. Connected them with the local community Bank where they have been able to grow their networks & gain on going sponsorships. Mother to 16yo twins.
Client Focus – how they help clients achieve their goals.
Clear communication, move fast to help our clients achieve their needs, finding a solution & getting the results we need for the client. Always having a plan B ready to go if ever needed.
Denise Lyn Dominguez
Admin Support Officer
Professional Background
- Campaign Coordinator and Virtual Assistant - Real Estate (October 2024 - February 2026)
- Mortgage Broker Virtual Assistant (September 2022 - October 2023
What They Enjoy About Their Role
I enjoy organizing tasks, supporting the team, and helping ensure daily operations run smoothly. My role is rewarding because it allows me to contribute to the Team's efficiency and success.
Personal Touch
I enjoy playing pickleball, camping and hiking on weekends, and going on adventures. I'm also a K-pop fan, especially of BTS, and I love watching K-dramas, true crime documentaries and podcasts.
Client Focus
I enjoy playing pickleball, camping and hiking on weekends, and going on adventures. I'm also a K-pop fan, especially of BTS, and I love watching K-dramas, true crime documentaries and podcasts.
Brooke Parmenter
Client Service Manager/Broker Support
Professional Background
Over 8 years of banking experience, specialising in home lending and personal banking.
What They Enjoy About Their Role
Enjoys helping clients achieve their goals and finds the greatest reward in delivering positive outcomes for happy clients.
Personal Touch
Outside of work, enjoys camping and caravanning, spending time with family, Sunshine at the beach, and maintaining an active lifestyle through health and fitness.
Client focus
Committed to taking the hard work out of the finance journey, making the process as seamless and stress-free as possible.
Shannan Duff
Client Service Manager / Broker Support
Professional Background
Over 20 years in banking, with a focus on residential/consumer lending.
What They Enjoy About Their Role
Being involved in sharing the exciting news that a client's loan has been approved is the highlight of my role, particularly when they're taking the next step into a new home.
Personal Touch
In my personal time I enjoy exploring new places through travel, photography, camping, pottery & spending time with my loved ones.
Client Focus
Providing personalised support to each of our clients, guiding them through every step of their lending journey, with the goal of making the process is as seamless as possible.